Rebranding proposalTal Rosmarin · Oct 2026

HEALTH CLUB KOH PHANGAN

EST 2021

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Design that speaks the vibe.
Same club. Sharper character.
A place you don't just train at, you belong to.

01 / 08

The identity

A complete visual system.
Modern, minimal style with a wellness feel.

Symbol

The liquid X (always in motion). Works alone at any size, on signs, posts and more.

Logo

Bold caps with a clean, sporty edge. Pairs tightly with the symbol, or stands on its own.

Typeface

Clash Display. One font for headlines, labels and text, so it all reads as one.

Aa
BoldMediumRegular

Brand colors

Jungle Green leads. Cream and Off-white keep it light. Ink adds contrast.

Jungle Green#1F2E24
Cream#F1E6CF
Off-white#F2EFE8
Ink#111111
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In the club

Same space, new brand, fresh design.
A preview of how it all comes together.

The building with the new Xantiva sign
The AC building rules sign on the wall next to the gym door
Dumbbells with the Xantiva logo
The 2026 price list in a frame on the reception counter
Cream team tee with the Xantiva logo on the chest
Green quiet area sign on a wooden stand at the bamboo path to the ice-bath

Signage

03 / 08

Merch

Useful, branded pieces in the new style, made for members to be part of it.

Black training tank with the Xantiva symbol and wordmark on the chestTraining tank
Green water bottle with the Xantiva symbol and wordmarkWater bottle
Dark running cap with the Xantiva symbolRunning cap
Green felt sauna hat with the Xantiva symbolSauna hat
Black shaker with the Xantiva wordmarkShaker
Green gym towel with the Xantiva symbolGym towel
04 / 08

Creative

Modern, clever creative assets, made for posters and signs around the club, and for quality content on social media.

Post: Sweat now. Overthink later., treadmill
Post: woman training on a mat with the Xantiva logo
Post: Freeze your excuses, ice bath
Post: the fire pit with the Xantiva logo
Post: Less talk. More reps., pull-up
Post: the jacuzzi and the bamboo sauna with the Xantiva logo
Post: Sweat now. Overthink later., treadmill
Post: woman training on a mat with the Xantiva logo
Post: Freeze your excuses, ice bath
Post: the fire pit with the Xantiva logo
Post: Less talk. More reps., pull-up
Post: the jacuzzi and the bamboo sauna with the Xantiva logo
05 / 08

On
Instagram

A new feed design that looks like one brand from the first scroll.

Instagram profile with the new Xantiva grid
06 / 08

The sound

Music is an essential part of training.
A unique sound that adds to the vibe,
a DJ playlist, made especially for Xantiva.

Now playingPlaylist
Album cover: 10:35 by Tiësto & Tate McRae
10:35Tiësto & Tate McRae
0:04-2:48
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What's included

Everything needed to launch the new look.

  • symbol.
  • logo.
  • colors.
  • typeface.
  • design.
  • merch.
  • creative.
  • Instagram.
  • playlist.
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More we can do

All of this is only the warm-up.
Imagine the real thing.
The next steps, whenever you're ready.

Branding

Building on the identity and image, including more branded merch.

Creative

Campaigns, shoots, content, events and clever, creative ideas.

Social media

Ongoing management, posting, replies and customer care.

Website

A landing page or full site with info on hours, prices, shop and more.

Systems

Custom systems and apps. Efficient, effective and time-saving.

Consulting

Guidance in improving and upgrading the business and the brand.

One message is all it takes to start.

WhatsApp+972 52-679-9928
Tal Rosmarin · Branding, creative and digital © 2026 Tal Rosmarin. All rights reserved. A concept proposal, not affiliated with or endorsed by Xantiva Health Club.